COPYWRITING WORKSHOP

Table of Contents COPYWRITING WORKSHOP The key to getting your advertising right Advertising is a selling tool - NOT a miracle worker! It can: Make sure you know everything about your product or service Looking for a promise Stick to the system Use the AIDCA formula HEADLINES - GAINING ATTENTION If the headline won't come First paragraphs - Creating interest Main body of text - Building desire Convince them with conviction Getting the Reader to Act Eight ways to check you've got it right What if - after all this - you turn your own work down?

Contact Details Author: Janet Wheeler Email: sales@thewordshop.co.uk Home Page: www.thewordshop.co.uk Download presentation source